The result of your work, the pouring of a draft beer from your brewery. This happens every minute, every day and night, all across the world. Your goal is for that pouring to be your product, and that's why CraftGeneration was born.

CraftGeneration works exclusively for beer distributors. Your distributor is our customer, and we're giving them the tools to reach consumers with your product and your story. We provide the applications and tools which lead consumers to your product.

CraftGeneration also maintains an open line of communication with every brewer, to make sure we have your latest logos and product descriptions. This way, we take some of the work off the distributors so they can focus on receiving, delivering, promoting and loving your product.

When beer lovers search products through our distributor framework, we want to make sure product labels and descriptions are current and give accurate information.

All we need from you is information, and we'll likely be calling you soon as we deploy CraftGeneration for distributors who carry your product. We're already building our next level of applications, and just want you to know we may be calling soon.
Information we'll ask for includes:

  • Current Logos for each product
  • Product Description (Paragraph)
  • Brewery Home Page
  • Product Home Page
  • Social media links
  • QUICK READ FAQ FOR BREWERS


    WHAT DOES CRAFT GENERATION DO?
    As the craft industry continues to grow, locating product becomes more difficult for consumers. CraftGeneration is the link between the consumer and the beer they love. We work on behalf of distributors to keep their inventory available to the public, showing which retailers, taverns, grocers, growlers, etc... are carrying which products.

    This is a large undertaking from a data management standpoint, but one which is necessary for brewers and distributors to effectively reach consumers with relevant, pertinent information. CraftGeneration takes all of this off the distributor's shoulders, and gives them the ability to promote a single clearinghouse of information for consumers.

    WHAT DOES THIS COST A BREWER TO PARTICIPATE?
    Exactly zero. Part of our exceptional customer service to distributors is communicating with their brewers directly to keep our product information accurate. If you invite us in for a beer someday, we'd be appreciative.

    WELL, WE LOVE THIS. WE NEED EVERYONE TO FIND OUR BEER. HOW DO WE MAKE THIS HAPPEN?
    We're adding distributors as fast as we possibly can. Our solution is extremely affordable and we do all the heavy lifting. Chances are your distributors are just learning about how CraftGeneration works, because it's a concept as fresh as your last barrel of beer. Just let your distributors know you're ready when they are, and we'll do the rest.

    CAN WE SHOW WHERE TO FIND OUR BEER DIRECTLY FROM OUR BREWERY WEBSITE OR BRAND WEBSITE?
    Absolutely. In fact, we wouldn't have it any other way. We'll give you tools for your website which allow you to link to the regional distributors using CraftGeneration, and drive your customers directly to your product. As long as a distributor is maintaining their CraftGeneration data, you're golden.

    SO, THIS HELPS THE DISTRIBUTOR DIRECT FANS TO MY BEER. THESE TOOLS FOR MY BREWERY, WHAT WILL THEY COST ME?
    Zero sounds good to us. If that works for you, let us know. Once your distributors are on board, we'll give you a method of linking to your products directly on a regional map.

    WHY WON'T THIS COST US ANYTHING? THE CATCH, PLEASE?
    Your distributors are the "last mile" connection to retailers. We work on behalf of your distributors.

    It's your beer, so naturally we want to help distributors keep you happy, too. Don't worry about us. As long as we keep distributors happy, we'll be more than pleased to give you access to our framework. We're serious though. If you want to fly us to your brewery to enjoy a free beer, we'll accept the invitation.

    IF WE WANT TO FLY YOU TO OUR BREWERY FOR A FREE BEER, WHICH AIRPORT WILL YOU DEPART?
    Chattanooga, Atlanta or Nashville, and we're happy to be flown coach. If you fly us first class, we'll just feel a bit too full of ourselves.

    CAN OUR BREWERY COVER YOUR HOTEL TOO?
    Absolutely. Be as generous as you like. We like amusement parks and pony rides as well.

    CAN THIS F.A.Q. BE OVER NOW?
    If it must. And thank you.


    Call us for more information!

    (423)424-8041

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    Get in touch with us
    Craft Generation
    4058 Glencoe Street
    Chattanooga, Tennessee 37406

    423-424-8041(Front Desk)